Case study: How Crypto.com launched their own Visa card program
With over hundreds of millions of users worldwide, crypto is shaping the future of commerce. And Crypto.com is one of the companies leading the way. Founded in 2016, Crypto.com is now the world’s fastest growing crypto app — helping more than 10 million customers securely buy, sell, store, send and track their crypto assets. By leveraging Visa’s crypto innovation and global scale, Crypto.com quickly launched a card program in Singapore in 2018—then rolled it out to additional markets to deliver a world of valuable benefits.
Crypto.com's Visa debit card is a great example of how a business can leverage a co-branded card to drive growth and increase customer engagement. By offering a co-branded debit card, Crypto.com has been able to create a product that not only meets the needs of its customers but also helps to promote the wider adoption of cryptocurrencies.
One of the key benefits of the Crypto.com Visa card is its ability to make cryptocurrencies more accessible and usable in everyday life. By allowing customers to spend their cryptocurrencies at over 60 million merchants worldwide, the card helps to bridge the gap between the digital world and the traditional financial system. This has the potential to drive increased demand for cryptocurrencies and help to promote their wider adoption.
Another benefit of the Crypto.com Visa card is the rewards program it offers. By offering cashback rewards for purchases made with the card, Crypto.com has created a product that not only meets the needs of its customers but also incentivizes them to use it more frequently. This, in turn, can help to drive customer engagement and increase the overall usage of the card.
Crypto.com offers several tiers of its co-branded Visa debit card, each with its own unique set of benefits and rewards.
The tiers include:
Midnight Blue, Ruby Steel, Royal Indigo & jade Green: This is the entry-level card, offering free ATM withdrawals.
Frosted Rose Gold & Icy White: This is the mid-tier card, offering a cashback rate of up to 1% on all purchases, higher ATM withdrawal limits, and a number of other benefits, including airport lounge access and travel insurance.
Obsidian: This is the top-tier card, offering a cashback rate of up to 2% on all purchases, the highest ATM withdrawal limits, and a number of premium benefits, including 24/7 concierge service and access to a dedicated investment advisor.
In addition to these benefits, the Crypto.com Visa card also provides a number of features that can help to improve the customer experience. For example, the card allows customers to withdraw cash from ATMs and provides real-time visibility into their spending and financial activity. This can help to create a more seamless and convenient experience for customers, which can help to increase customer satisfaction and loyalty.
In conclusion, Crypto.com's Visa debit card is a great example of how a business can leverage a co-branded card to drive growth and increase customer engagement. By offering a product that meets the needs of its customers and provides additional benefits, such as cashback rewards and real-time visibility into financial activity, Crypto.com has created a product that has the potential to drive increased demand for its services and help to promote the wider adoption of cryptocurrencies.